It is so refreshing to write something positive about American businesses! These people and this movement give one hope for America's future if their dream can be optimally realized. It may never be mainstream, but one never knows at the rate things are changing and people are waking up. Truly, these entrepreneurs and their methods embody the spirit that we all THINK America was at one time. They deserve our credit and encouragement because this could be the start of something huge. Now, to keep the greedy bankers and Wall Street with their slimy fingers out of this delicious sounding pie.
But in the next few weeks, half a dozen US states are expected to pass legislation that will for the first time protect companies which value their social impact as much as the bottom line.
Whereas the two goals were once seen as incompatible, people in their 20s and 30s regard them as complementary, she says. "They want to use the power of business to change the world."
"Being a benefit corporation adds an extra layer of legitimacy. It's a public declaration that we've made. It's still a long way from becoming mainstream but it's exciting because the idea is in the public consciousness."
"We've made the active decision that it's better not to have outside investors if it means we would have to forgo our social mission."But none of us in the company have the capital to move this forward, so we're growing, but at half or a quarter of the speed that we could if we were able to attract outside investment."
"The greatest energy is coming from a new generation of entrepreneurs who are being supported by a new generation of workers who won't check their values at the door."And consumers want to see these entrepreneurs succeed if they do business in a different way."