Tips from a book that helps modern change makers create serious mischief.
Courtesy of Beautiful Trouble.
Everyone's felt the irresistible people-power of a large march or rally. There is real strength in numbers. Most of us have also been inspired by a great nonviolent direct action. When individuals or small teams decide to creatively throw themselves upon the gears of the machine, it can detonate powerful mind bombs in our psyches.Courtesy of Beautiful Trouble.
Light projection can be a nimble, beautiful and spectacular way to get your message across. The advantages are obvious: with a single high-powered projector, you can turn the side of a building into a huge advertisement for your cause, plastering your message on a spot that would otherwise be out of reach. It's legally kosher, relatively cheap and risk free compared to, say, trespassing onto a building's roof to hang a banner off of it. Most importantly, it's visually powerful: you can literally shine a light on the opposition.Courtesy of Beautiful Trouble.
A coalition of labour unions called for a national day of action on Nov. 17, 2011 to push back against austerity and demand infrastructure improvements and jobs. Actions were planned for 17 bridges in 17 cities. In New York City, a permit was obtained for a large rally in the Wall Street area, with a march over the Brooklyn Bridge to follow. Nov. 17 also happened to be the two-month birthday celebration for #Occupy Wall Street. People wanted something spectacular to happen, something beautiful. Thus, a massive light projection of the 99% symbol just after the eviction of Occupy helped re-energize the movement.Courtesy of Beautiful Trouble.
Successful movement-building hinges on being able to see a society in terms of specific blocs or networks, some of which are institutions (unions, churches, schools), others of which are less visible or cohesive, like youth subcultures or demographic groupings. Analyzing your spectrum of allies can help you to identify and mobilize the networks around you. A spectrum-of-allies analysis can be used to map out a campaign or to strategize for a whole social movement.Courtesy of Beautiful Trouble.
It's naïve to think that power will change its ways because of a sweet appeal or a considerate gesture. But at the same time, it's a core element of nonviolent philosophy to recognize the humanity in everyone and seek to connect with it... This is not only good tactics, it's an assertion of your basic humanity against unjust and inhuman structures.Courtesy of Beautiful Trouble.
What better way to air the dirty laundry of a rogue corporation than to hang a giant banner over its front door?Courtesy of Beautiful Trouble.
Victories don't come by throwing fists in all directions at once... you've got to strategically target the person or entity with the institutional power to meet your demands.Courtesy of Beautiful Trouble.
When activists face hostile government agencies or hearings that exclude the public, this relatively low-risk tactic injects the public's voice into an otherwise closed-off process. Confrontational but constructive, it has been adapted by a range of citizen groups.Courtesy of Beautiful Trouble.
Here's how to take collective bargaining to the next level. The idea is simple: en masse, you stop paying your bills to the banks until they negotiate. Because they can't operate without these payments -- for student loans, mortgages, or consumer credit -- they're under severe pressure to negotiate.Courtesy of Beautiful Trouble.
Subvert your opponent's spectacle for your own purposes. Politicians, corporations and lobbyists have much bigger PR budgets and name-brand draw to attract press to their staged media events. Through well-planned creative interventions, however, you can refocus things and highlight a different side the story.