This is what the child sees.
Using the lenticular process,
ANAR (Aid to Children and Adolescents at Risk) produced an outdoor poster that,
when viewed from a normal adult height, reads “sometimes, child abuse is only
visible to the child suffering it.” But when the poster is viewed from the
average height of a 10-year-old, the boy in the picture becomes bruised and the
message “if somebody hurts you, phone us and we’ll help you” appears, alongside
the foundation’s help line number.
May 6, 2013
This
is amazing. Nonprofits should take note of how powerful marketing campaigns can
be with a little bit of fundraising dedicated to it:
In an effort to
provide abused children with a safe way to reach out for help, a Spanish
organization called the Aid to Children and Adolescents at Risk Foundation, or
ANAR for short, created an ad that displays a different message for adults and children at the
same time.
The secret behind the
ad's wizardry is a lenticular top layer, which shows different images at
varying angles. So when an adult ~ or anyone taller than four feet, five inches
~ looks at it they only see the image of a sad child and the message:
"sometimes, child abuse is only visible to the child suffering it."
But when a child looks at the ad, they see bruises on the boy's face and a
different message: "if somebody hurts you, phone us and we’ll help
you" alongside the foundation's phone number.
The ad is designed to
empower kids, particularly if their abuser happens to be standing right next to
them. And while this is a great and worthwhile use of lenticular images,
how long will it be before toy companies start doing to the same thing to hawk their products directly at kids?
It's too bad that anything can be used for either good or bad. I hope this will be used for the advantage of children everywhere.
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