A product that refuses to wear out is a tragedy of business' (1928).
This is also the time when ""Keeping up with the Jones" became part of the consciousness of the average consumer. Born was a sort of consumption one-up-manship and a need to not fall behind. One had to be the coolest, most up to date of the crowd.
'Planned Obsolescence, the desire to own something a little newer, a little better, a little sooner than is necessary...'.